Our Story

Our Boy Jack was created out of the love for fashion. Having had our son in 2019, I found it difficult to buy minimalist, neutral toned, fashionable clothing for little boys. Many of the stores appeared to cater largely for girls and so the concept of a boys only brand began. 

At Our Boy Jack we hand pick clothes from small independent suppliers from across the world. We aim to create a capsule wardrobe experience, with pieces being interchangeable. So whether you need an outfit for the playground or a party and everything in between, you can feel assured that your little one will always look stylish whilst being comfortable and practical for their big adventures. 


Over the years, I have worked with hundreds of children and young people for various reasons. Whether it be support with Special Educational Needs, short breaks for those with Disabilities or working with Youth Offenders. Having witnessed first hand what difference some help makes, I wanted to ensure Our Boy Jack is underpinned by the same values. That is why we will be supporting various children's charities so that we can do our bit to help make a change to the lives of children and young people.


Below are the details of the charity which we are currently supporting. 


The Children's Liver Disease Foundation is a charity close to home and seems fitting to be the first charity Our Boy Jack will make a donation to since opening. When our son was born he was admitted to the Birmingham Children's Hospital and the Children's Liver Disease Foundation helped us through some very difficult weeks. They are the only UK charity dedicated to fighting all childhood liver diseases. 

Thankfully Jack is well now, but their hard work still continues.

This is our way of saying thank you!